The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*

While the benefits of being market oriented are largely accepted, a group of scholars and managers remain skeptical. Marketing scholars have sought to counter the criticisms leveled against market orientation (MO) by arguing that it has both responsive and proactive dimensions. However, few studies have empirically examined the complexity of the effects of these dimensions on firm performance. Drawing on theories of resource‐based advantage and organizational search behavior, this article advances understanding by arguing that responsive and proactive market orientations have curvilinear effects on product development performance, that their interaction may be positively related to product development performance, and that their effects on new product program performance are moderated differentially by the organizational implementation conditions and marketing function power. Survey results of 175 U.S. firms indicate support for most of the hypotheses. Specifically, whereas responsive MO has a U‐shaped relationship with new product program performance, proactive MO has an inverted U‐shaped relationship with new product program performance. Contrary to the arguments presented here, the interaction of both orientations is negatively related to new product program performance. This study finds that both orientations are needed; however, new product program performance is enhanced when one is at higher level and the other is at lower level. Finally, responsive MO is only positively related to new product program performance under specific conditions such as when strategic consensus among managers is high. On the other hand, the positive effect of proactive MO on new product program performance is further strengthened when learning orientation and marketing power are high. Overall, this study suggests that the effects of responsive and proactive MO on new product program performance are more complex than previously theoretically argued and empirically examined.     

Portfolio Choice in the Presence of Housing

I show that investment in housing plays a crucial role in explainingthe patterns of cross-sectional variation in the compositionof wealth and the level of stockholdings observed in portfoliocomposition data. Due to investment in housing, younger andpoorer investors have limited financial wealth to invest instocks, which reduces the benefits of equity market participation.House price risk crowds out stockholdings, and this crowdingout effect is larger for low financial net-worth. In the modelas in the data leverage is positively correlated with stockholdings.     

A Varying Parameters Approach to Constructing House Price Indexes

Conventional housing price index models assume interperiodparameter stability and typically employ either repeat sales or hedonic methodologies. This paper introduces a method of index construction that combines multiple sales observations with single sale transactions while permitting characteristics prices from hedonic regressions to vary over time. A test for interperiod parameter stability is provided. Each period's data are arranged by location and repeat sales are matched by rows. This construction allows greater use of sample information and acknowledges the unique contribution of repeat sales to the estimation process. It also produces intertemporal error correlations that can be beneficially exploited by the seemingly unrelated regressions (SUH) technique. The paper also demonstrates a significance test for error correlation and discusses the treatment of unequal numbers of observations among index periods.     

Some economics of content protection

We are grateful to a perceptive referee for many constructive comments on an earlier version of this paper entitled The Economics of Content Protection: A Dual Approach. The usual disclaimer applies.     

In search of the meaning of entrepreneurship

This paper is an attempt to build a bridge between the popular and the academic usage of the terms entrepreneur and entrepreneurship, and to identify the raw materials needed to construct an interpretive framework capable of illuminating the nature of entrepreneurship and its role in economic theory. We review briefly the contributions made to this topic by Cantillon, Schumpeter, Schultz and Kirzner. We advance a synthetic definition of the entrepreneur as someone who specializes in taking responsibility for and making judgemental decisions that affect the location, the form, and the use of goods, resources, or institutions. We then conclude with some observations on the basic choice confronting economics regarding the place of entrepreneurship in economic analysis.     

Wage rigidity and capital mobility in an optimizing model of a small open economy

Summary This paper formulates an optimizing model of a small open economy with a representative (immortal) household, a firm and a government. The asset menu consists of domestic currency, non-traded bonds and traded bonds. There is a risk premium on traded bonds, which leads to deviations from perfect capital mobility and uncovered interest parity. Taxes are lump-sum, so that finance by bonds and by taxation are equivalent. The model allows for current-account and wealth dynamics. The model assumes either purchasing power parity or imperfect substitution between home and foreign goods and either labour market equilibrium, nominal wage rigidity or real wage rigidity. The steady-state effects of a fiscal contraction, a monetary disinflation and an increase in the world interest rate are discussed. The transient effects of these policies are analysed with the aid of a multiple shooting algorithm.We thank Gerard Staarink for implementing the multiple shooting algorithm used in section 4 and we thank Professors M. Fase and J. Pen for their constructive comments on a previous version of this paper. The paper is a shortened version of discussion paper No. 168 of the Centre for Economic Policy Research, London.     

Maximizing purchase decision factors other than price

Assessing and acquiring technology does not have to be chaotic, driven solely by price, clinical preference, and emotion. With the tools available, it can be distilled to a process of organized common sense, which results in maximum flexibility for the user and allows materiel managers to procure the best, most cost-effective equipment for the hospital.